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Artificial Intelligence in Marketing

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  Artificial Intelligence in Marketing  Artificial Intelligence (AI) has become one of the hottest topics in recent years, showcasing its potential to revolutionize various industries. One particular field that has embraced this technology with open arms is marketing. As businesses constantly seek new and innovative ways to reach and engage with their target audience, AI has emerged as a game-changer in the marketing industry. In this blog post, we will explore some of the most notable applications of AI in marketing and how they are reshaping the way companies approach their marketing strategies. 1. Personalized Customer Experience Gone are the days of one-size-fits-all marketing campaigns. AI enables marketers to deliver highly personalized experiences to their customers. By analyzing vast amounts of data, AI algorithms can understand customer preferences, behavior, and needs on an individual level. This information allows marketers to create customized messages, offers, and...
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Case Study Method- Tips to Learners

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  This post is on Learners' role in preparing for Case-based classes.  The case study method of learning enables MBA Students to collaborate with peers and learn. The case method is a dynamic engaging discussion led by students. It is a participant-centered active learning technique that enables students to  Interpret and analyze the situation Consider & evaluate the alternatives Decide on a plan of action Persuade peer learners about their point of view Students learn through discussions, debate, and deliberation, and the learning through this method last in the future also. In other words, they learn concepts in a context to retain them longer.  The case method classroom brings a laboratory environment for teachers as well as learners. Students develop the following skills through case method learning. Learners develop the following skills through case method learning.  Communication Skills Active listening Decision making Analytical thinking Group Decisio...
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My Publications

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 Disseminating Knowledge in Academia is bliss. A list of a few Articles published by me is attached here. DR.S.SAIGANESH – PUBLICATIONS DETAILS Refereed Journal Publications §   “Beneficial Impact of Internet of Things (IoT) in Business - A Critical Review”, Shanlax International Journal of Management, Vol 9, Special Issue, February 2022, pp 207-217. §    “Artificial Intelligence and its Impact on Industrial Applications- A Review”, CLIO An Annual Interdisciplinary Journal of History, (UGC Care listed, ISSN: 0976-075X, Impact Factor 5.60), Vol. 6(2), April 2020, pp. 59-65.  §   “Facets Impacting Employee Performance-Compensation, Motivation And Stress”, International Journal of Human Resource Management and Research Development, Vol. 6 (1), Jan-April 2017, pp. 7-17 §   “Consumer Credence towards Online Shopping – A Study of Karnataka Consumers”, International Journal of Advanced Scientific Research & Development,  Vol.3(3), July –Sep 2016 pp. ...
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Exploring Different Types of Classroom Management Styles

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Effective teaching depends on engagement of the Students. Business Schools adopt various techniques in the Pedagogy to train and develop the graduates. Role plays, Case discussions, non-case discussions, simulations, video clip reviews, games, exercises with Lecturing happens in Business School Teaching as pedagogy to educate the Students. The presentation given here talk about different types of Classroom Management Styles with emphasis on Case Method, Teaching note, Board Plan, etc. Please comment. Click the link to download the Presentation.  https://drive.google.com/file/d/1RLZoN4-mXJkiH-FnyHhyU6OH6LQ2Itxk/view?usp=sharing
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Writing a report is an Art. Knowing the procedures can help the researcher to write the report better. Click the Below link to download the PPT to know more about the Elements of Writing a Research Report https://docs.google.com/presentation/d/1dcEwrvwhqr5cWu7SoprSTXQf3fQDN7V9/edit?usp=sharing&ouid=101196034010232560209&rtpof=true&sd=true
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Social Media Marketing - A Practical Approach

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Click the below link to download PPT Social Media Marketing  https://drive.google.com/file/d/13qh-6L2Y2YKer-UPdZa6lcgxNuzTSA9T/view?usp=sharing Download the PPT - Social Media Marketing - A Practical Approach (use the Link above) Facebook Marketing YouTube Marketing Blog Marketing through Canva, Loom tools
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Applications of Artificial Intelligence in Business

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Digital Technology & Artificial Intelligence https://drive.google.com/file/d/1GqYPnRZBTCTgsbZCK3Qflzx7f3fKQ5vz/view?usp=sharing
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