Management

"Personal branding is what people say about you when you leave the room" - Jeff Bezos, Founder, Amazon.com  Personal Branding is knowing what you are, understanding your strengths and marketing yourself and your talents. Personal Branding is useful for the students who are in early stages of their careers. Personal Branding Tips for Students   You have to be Confident and authentic  Introduce yourself Build Network Show your confidence in your communication and Body Language Dress for success  Build a professional image among your peers Ask for feedback  Reassess your personal brand regularly Personal Branding concepts helps you to transform yourself from "CAN -I ?" status to "I CAN" status...

Tupperware, one of the world’s leading direct selling companies offering premium food storage, preparation and serving items has announced its latest campaign which is titled ‘She Can, You Can’. Focusing on empowering the women of today, the campaign endeavours to bring out the hidden achievers while helping the womenfolk lead a self reliant lifestyle. It is in this regard that Tupperware has initiated its latest campaign which highlights the vision of Tupperware to ‘Enlighten, Educate and Empower’ women across the globe wherein the exposure is sure to make them more confident of themselves. Courtesy: Audience Matters

Excellent way of telling a story through images. Both the ads had followed the knack of conveying messages through pictures. Creativity and impact in print ads can be enhanced by adding relevant pictures. Visual effects through pics added with catchy headlines create impact.

Kolaveri Di song an example of viral marketing, say IIMs AHMEDABAD: The soup song has become an anthem for the future managers of the country. The Indian Institutes of Management (IIMs) are treating the popular song Kolaveri Di from an upcoming Tamil film '3' as a classic example of viral marketing. IIM Ahmedabad (IIM-A ), for instance, plans to dedicate a session to Kolaveri Di as part of its course on Contemporary Film Industry: A business perspective. Bharathan Kandaswamy, faculty and co-ordinator of the course, says, "I will discuss Kolaveri Di as part of a session on social media and online tools when my class starts in December. Kolaveri Di is a perfect case of viral marketing, which has created a huge difference in the world of publicity." Why this Kolaveri Di, which means 'Why this rage towards me, girl' has actually become a rage across IIMs with faculty of marketing playing the song during class. Professors of IIMs - Bangalore, Rohtak and Lucknow - h...