David Ogilvy on Creative People
Creative People are especially observant, and they value accurate observation (telling themselves the truth) more than other people do They often express part-truth, but this they do vividly, the part they express is the generally unrecognized; by displacement of access and apparent disproportion in statement they seek to point to the usually unobserved. they see things as others do; but also other do not. They are born with greater brain capacity, they have more ability to hold many ideas at once, and to compare more ideas with one another hence to make a richer synthesis. They are by constitution more vigorous and have available to them an exceptional fund of psychic and physical energy. Their universe is thus more complex and in addition they usually lead more complex lives. They have more contact then most people do with the life of unconscious with fantasy, reveries, the world of imagination