Kolaveri Di song an example of viral marketing, say IIMs AHMEDABAD: The soup song has become an anthem for the future managers of the country. The Indian Institutes of Management (IIMs) are treating the popular song Kolaveri Di from an upcoming Tamil film '3' as a classic example of viral marketing. IIM Ahmedabad (IIM-A ), for instance, plans to dedicate a session to Kolaveri Di as part of its course on Contemporary Film Industry: A business perspective. Bharathan Kandaswamy, faculty and co-ordinator of the course, says, "I will discuss Kolaveri Di as part of a session on social media and online tools when my class starts in December. Kolaveri Di is a perfect case of viral marketing, which has created a huge difference in the world of publicity." Why this Kolaveri Di, which means 'Why this rage towards me, girl' has actually become a rage across IIMs with faculty of marketing playing the song during class. Professors of IIMs - Bangalore, Rohtak and Lucknow - h...
